Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can proclaim their dissatisfaction with the 140 character limit in more detail, since Twitter has formally affirmed that they have extended the character limit to 280 per Tweet!
The social networking platform, which was introduced in 2006, grew quickly to become one of the most celebrated social media platforms globally, however recent declines in growth prompted the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to widen the character limit, but only where necessary. Countries like South Korea, Japan, and China will remain at the 140 character limit, simply because there’s no need for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English conversely, encounter jammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After administering an assortment of tests to targeted users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for many users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure that they didn’t have to send several messages. Further, users would now have the ability to easily fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what influence will this have for digital marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter increased the character limit, users have encountered a higher level of responses which produced more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have smaller threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations described that it can often times be challenging to follow and respond to. Moreover, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the rise of companies using social media as a channel to resolve customer service matters, customers can now convey a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is noticeably enriched. Prior to this change, many users would have chosen other social media sites like Facebook to report customer service issues because the character limit was too restraining.
Longer Tweets means that companies can heighten the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is carved in stone in social media, as making changes to stay on top of changing user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Bathurst by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbathurst.com.au