There is a variety of online marketing resources that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. One of the best internet marketing techniques is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable amount of knowledge, time, and money to see fruition.
But what if you want to see results instantly? Regardless if your website has just been published or you’re a local business that can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an ideal tool that can assist you by placing your advertisements in front of consumers who are actively looking for your products or services.
In short, PPC is an advertising model used to grow traffic to websites. Website owners craft ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The advantages that many websites experience from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.
One of the top benefits of PPC advertising is the opportunity to quantify and track your results in real-time. Regardless of whether you set your daily budget to $5 or $50, there are a collection of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effortlessly review the performance of their campaigns and quickly make adjustments where needed to maximise performance. As opposed to other advertising channels, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.
PPC makes it possible for any type of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to establish a maximum daily budget. Although SEO is a very productive strategy, it normally takes many months to experience results so if you’re a new business that wants to escalate traffic and brand awareness immediately, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by showcasing ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you plan to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and enhance their future campaigns based on this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.
Being able to export the results of an ad campaign and evaluate various metrics provides websites with precious data which could be used in other marketing networks. In addition to this, websites can quickly uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly assists in their SEO initiatives. PPC also enables websites to find data about their comptetition by utilising 3rd party tools like KeywordSpy and SpyFy, allowing them to develop a profile of their competition and what market share is attainable.
As you can see, PPC is a valuable marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any assistance in designing your PPC ad campaigns, talk to Internet Marketing Experts Bathurst on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbathurst.com.au