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Top Benefits of PPC Advertising

There is a variety of online marketing resources that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. One of the best internet marketing techniques is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. […]

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s competitive environment of online marketing, there’s no doubt that content is king. Content is all around us and people love consuming it! It should come as no surprise that content is at the centre of nearly all marketing methodologies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said […]

SEO Tactics To Abandon in 2018

In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to utilise online strategies and techniques that escalate their visibility to customers that are actively looking for their services or products. Search Engines are without doubt the most influential programs that will have a bearing on your online exposure, and therefore your website […]