Marketing

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Bathurst is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have come across the notion of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Bathurst I have discovered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter at all

There certainly is also the false idea that with each one of the adjustments that have already been made, and the change towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an advancing market that is continuously changing and developing so you need to stay on top of the latest changes if you want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords need to be densely packed.

The notion that the more regularly a keyword is used will translate into more success is an old-fashioned idea. There is no formula associating with the density and consistent frequency of keywords closely packed together. The aim you should keep in mind is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer focus on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have a lot of true worth to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and peculiar ways is better known as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should avoid alienating your readers and concentrate on the subtle and logical way to blend keywords into your copy while also creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I realize the struggles that lots of people have when beginning the SEO, especially when it comes to understanding keywords and your Search Engine Optimisation Plan in Bathurst. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the details that you know. Once you have developed that base, learn as much as you can about SEO and be patient with the results. If you come to a stage when you are not sure, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au

Digital AdvertisingBathurst – Your Essential starting resource for your SEO and Marketing Ad campaign.

Digital Advertising in Bathurst is so essential in spite of whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Over the previous ten years I have invested a ludicrous amount of resources and time working out the best way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been forced into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a local business owner in Bathurst, or if you are just starting with Digital Advertising.

1.) The biggest aspect that I would like to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing craze, but rather I wish to try and make you mindful that you can’t succeed without dedication.

  •  When you have your first advertising campaign. Don’t spend $2 and whine that it didn’t get the job done. You need to make a commitment.
  •  You additionally can’t just manage your campaign for a day. It takes at least a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are creating content, don’t just copy everybody else, your Digital Advertising will definitely be far better if you be distinct and look to what is missing from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to developing a calendar to keep an eye on your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. Some of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being profitable, and what still needs improvement.

4.) Some tools that I would recommend that you explore include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something different.

  •  If you want to create graphics, www.canva.com is wonderful, simple and easy to use for all your graphics needs, it is click and drop with lots of pre-sets.
  •  When making infographics, check out https://infogr.am/ it is a easy way to make a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.
  •  And also one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin that will really help you with scheduling and planning because it lets your remember of customers and contacts that you have to follow up with. It gives you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Digital Advertising, it may be rather challenging to see how your business is going compared to your competition in Bathurst or perhaps even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Bathurst company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Bathurst I have seen a number of the best, and worst tries at Digital Advertising therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au.

Digital Advertising in Bathurst– do you know the Six Pillars of Facebook Success?

Digital Advertising is about comprehending the rules, and the ways that you can truly be successful and reach the desirable top position in Google. And it is no different with respect to Facebook– there are actually some key areas that you need to fixate on to make certain you are achieving success. Facebook for your business means virtually nothing if you cannot use it to develop your business and your brand. You have to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Digital Advertising campaign in Bathurst.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

You will want to start thinking of Facebook in the right way, how do you do this? Well you have to confirm you know a bit about what you are doing since Facebook for your company is fundamentally unique to the one you have for your own personal use. By having a greater understanding and recognition for how dynamic a website and program Facebook can be, you will be able to use it to its fullest potential to further your Business and brand.

So I always consider a good foundation to be hinged on these 6 ‘Pillars of success’.

  • Be Human
  • Cultivate your Brand
  • Meaningful Conversations
  • Caliber of Content
  • Calls to Action
  • Monitor progress

This points to the fact that you need to focus on making sure that you show people that you are actually a person, not some evil megacorp. That you can use dialogue to grow your brand, that high quality content is key to actual engagement from your fans, that a call to action is extremely important to the posts you make, and that you will need to keep observing what happens and pay attention to what is really working for you.

If you are a small business, if you do not have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to begin, and these are the areas to focus on.

If you are just beginning with Facebook, then I also would encourage you to start contemplating the following questions.

  • Why do you really want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What sorts of marketing have you taken before?

Keep these questions in mind throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual strategy to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the latest SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au

SEO Advertising Bathurst — What will 2016 hold for local small business?

SEO Advertising in Bathurst is a challenging thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can certainly never know what is around the bend, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you just some of the major news that have been coming out in 2015 throughout the Bathurst SEO industry and the globe. From this hopefully together we can try and determine where to focus our efforts, this will be specifically beneficial if you are a local Bathurst business.

Think Local

This is the major emerging trend and it is going to keep improving in significance. This means that if you are anBathurst business and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging pattern that local Bathurst searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so look out for them to help with your local search efforts.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Local-boosting tech patterns.

There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Bathurst.

Mobile wallets

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Bathurst business. 1– you need to be focusing on growing trends, and make sure you have the ability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who link or sign up to the Beacon. This means that people at your Bathurst store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even better use of Apps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same could be done for your local business in Bathurst. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to integrate a similar idea into you own strategy.

My concluding pieces of parting suggestions– and these are things that you can do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Bathurst level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Bathurst businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au

SEO Internet Marketing Bathurst in 2016 – A Sweet Opportunity

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

SEO Internet Marketing Bathurst can present a world of possibilities In the world of SEO, especially when it comes to creating content for your Bathurst business. But don’t pick all opportunities – choose the right ones that work for your business. To take the time-honored ‘kid in a candy store’ cliché, you may be ecstatic to see all of these fantastic ideas in front of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the prospective wonders, then not only are you going to end up ill and appearing a fool, but you won’t have actually done any one task properly.

So let’s chat about the Bathurst ‘Content Candy store‘.

Well, content (as most of us may know) is a comprehensive and expansive term provided to the aspects of your website that your clients and target market can view and interact with. This can be visual, literary, or even extend beyond the website into day-to-day events or activities.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can help you in interacting with your target market in Bathurst while still developing a balance and flow that you want your label to represent. One way to do this is by trying out different ways to find your brand’s voice. For instance, if you haven’t contemplated enlivening your content with animation, perhaps approach someone and get an idea of exactly what they could do for you. Research the options and don’t be afraid to keep trying different ideas until you find the technique that is not only right for that specific situation, but right for your Bathurst business.

Because as you are probably aware, content development doesn’t have to stop at your website. The creation of off-site content is an interesting and useful way to broaden your brand and add to your link profile and audience. This opens you up to a new area of success. If you are writing great content then you ought to try and share it about, publish both on-site and off-site to maximise visibility.

Make sure you keep the very best content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is just one of the very best ways to build the visibility for your brand and create a name for you that is identified with premium content.

But be warned, often many people go too far with this, as was observed in pattern of guest blogging a few years ago. Don’t decide on all options, choose the perfect ones that work for your business– Don’t grab everything in the Candy Store.

You need to start thinking about what will be really useful to you and your business and then act from there, if content is going to be stretched thin or not effectively help, then don’t throw away your time and money on it, easy. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au.