Online Marketing

Top Benefits of PPC Advertising

There is a variety of online marketing resources that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. One of the best internet marketing techniques is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable amount of knowledge, time, and money to see fruition.

But what if you want to see results instantly? Regardless if your website has just been published or you’re a local business that can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an ideal tool that can assist you by placing your advertisements in front of consumers who are actively looking for your products or services.

In short, PPC is an advertising model used to grow traffic to websites. Website owners craft ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The advantages that many websites experience from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

One of the top benefits of PPC advertising is the opportunity to quantify and track your results in real-time. Regardless of whether you set your daily budget to $5 or $50, there are a collection of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effortlessly review the performance of their campaigns and quickly make adjustments where needed to maximise performance. As opposed to other advertising channels, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.

 

Quick Entry

PPC makes it possible for any type of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to establish a maximum daily budget. Although SEO is a very productive strategy, it normally takes many months to experience results so if you’re a new business that wants to escalate traffic and brand awareness immediately, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you plan to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and enhance their future campaigns based on this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Being able to export the results of an ad campaign and evaluate various metrics provides websites with precious data which could be used in other marketing networks. In addition to this, websites can quickly uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly assists in their SEO initiatives. PPC also enables websites to find data about their comptetition by utilising 3rd party tools like KeywordSpy and SpyFy, allowing them to develop a profile of their competition and what market share is attainable.

As you can see, PPC is a valuable marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

If you need any assistance in designing your PPC ad campaigns, talk to Internet Marketing Experts Bathurst on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbathurst.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s competitive environment of online marketing, there’s no doubt that content is king. Content is all around us and people love consuming it! It should come as no surprise that content is at the centre of nearly all marketing methodologies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, with so many companies now centralising their marketing campaigns on content, it’s becoming ever more challenging to stick out from the crowd and make your content marketing appealing and successful.

Have you attempted content marketing only to find that you’re not getting the intended results? Well, you’re most likely one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most effective ways of growing your customer base. So, here are 4 reasons why your content marketing might not be working and importantly, the best way to fix them!

 

  1. You don’t have a strategy

Just like any investment, if you don’t have a strategy and established KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are great, but if you don’t have any objectives then you’re simply aiming in the dark. If you want to create meaningful content that users will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

Regardless of whether you wish to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

With the massive quantity of online companies nowadays, it’s paramount that your content is distinct from others. Too many businesses will generate content without investigating the competition and consequently design content that simply gets lost in the crowd. Your content should be interesting, amusing, and most importantly, offer value to visitors by offering solutions to usual pain-points in your niche. Along with this, different types of content suit different communication methods, so consider the most effective ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

Some of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will view it if they don’t know it exists? In order to prosper with your content marketing, it’s crucial that you advertise your content through all available networks, including:

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your sector.

Incorporating links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

Content comprises a generous portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a standard mistake that businesses will make in their content creation, coupled with using the wrong keywords, duplicate content, and not optimising their meta tags.

Perform some probing to uncover the most suitable keywords that your audience would use to find your content. Moreover, use meta tags to your strengths to attract more readers to your blog. Search engines always wish to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the likelihood of earning more high-quality, reliable links from relevant businesses.

At the end of the day, there may be thousands of reasons why your content marketing isn’t giving you the desired results, however the aforementioned recommendations should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and produce stimulating content that your visitors will naturally engage with.

If you’re about to give up on content marketing because of substandard results, get in touch with Internet Marketing Experts Bathurst who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbathurst.com.au

 

SEO Tactics To Abandon in 2018

In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to utilise online strategies and techniques that escalate their visibility to customers that are actively looking for their services or products. Search Engines are without doubt the most influential programs that will have a bearing on your online exposure, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

SEO can be a remarkable investment that will grow your exposure and conversion rates, or if used incorrectly, can tarnish your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prominent SEO techniques from 5 years ago may result in your website being penalised today.

Rather than exploring the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.

 

  1. Keyword Stuffing

Keyword stuffing is a regular mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

Link building has been around since the creation of SEO, and its success as an SEO technique has progressed dramatically ever since. While link building continues to be amongst the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking signal given that links are a public promotion which corresponds with valued information on a website.

Aggressive link building arises where links are acquired in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

One obsolete SEO tactic that lots of individuals still regard to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

The backend of a website plays a considerable role in SEO, so it’s important not only to detect any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

One of the most overlooked SEO tactic that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.

There’s no doubt that a productive SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s important to keep up with these changes to prosper in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Bathurst on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbathurst.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social media sites and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users communicate with one another through short messages of up 280 characters. At this point there’s around 6,000 tweets being sent through the net every second, varying from simple text messages to videos, gifs, memes, images, and even more. Twitter is among the most in demand social networking sites and is quite different to other social media giants like Instagram and Facebook.

Twitter is a platform where users exchange a wide range of information; from news, jokes, politics, or just everyday thoughts about vague topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, sport stars, and journalists as well. Anything you post on Twitter is accessible publicly for everybody to find, but don’t panic, you can simply change your preferences to private if you prefer to.

 

The initial step in understanding Twitter is to grasp the basic terms and slang used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from people that you follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an uncomplicated way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either decide to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be modified as frequently as you want. Pick a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for authorisation purposes, chosen an avatar, and developed a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As detailed earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re an admirer. Once you’ve signed up, Twitter will present a basic type of setup wizard to help you begin, for example recommending some members that you may want to follow. You can grant Twitter permission to search your contacts list to identify any of your friends that are using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to provide recommendations for other users to follow based on the sorts of users you’re currently following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a complete range of different media that can be uploaded via your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is pretty cool!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the most recent trends, be the first to see viral posts, and connect with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply talk with Internet Marketing Experts Bathurst on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsbathurst.com.au

 

What Are The Leading Organic SEO Ranking Factors For A Website?

 

If you’ve just put together your first website and you’re interested in the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools because it helps you to get your message in front of potential consumers that are directly searching for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formulated equally, so you can address the most important variables that will have the best impact on your SERP listings.

It is vital to understand that the weight of each variable is adjusted with time, so Google will place more importance on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is put on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google looks for new ways to assess websites, but for the time being, link building is still the best indication of relevance and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a significant shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will drastically determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously changing, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Bathurst by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbathurst.com.au