5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Bathurst is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have come across the notion of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Bathurst I have discovered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter at all

There certainly is also the false idea that with each one of the adjustments that have already been made, and the change towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an advancing market that is continuously changing and developing so you need to stay on top of the latest changes if you want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords need to be densely packed.

The notion that the more regularly a keyword is used will translate into more success is an old-fashioned idea. There is no formula associating with the density and consistent frequency of keywords closely packed together. The aim you should keep in mind is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer focus on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have a lot of true worth to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and peculiar ways is better known as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should avoid alienating your readers and concentrate on the subtle and logical way to blend keywords into your copy while also creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I realize the struggles that lots of people have when beginning the SEO, especially when it comes to understanding keywords and your Search Engine Optimisation Plan in Bathurst. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the details that you know. Once you have developed that base, learn as much as you can about SEO and be patient with the results. If you come to a stage when you are not sure, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au

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