SEO Advertising Bathurst — What will 2016 hold for local small business?
SEO Advertising in Bathurst is a challenging thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can certainly never know what is around the bend, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you just some of the major news that have been coming out in 2015 throughout the Bathurst SEO industry and the globe. From this hopefully together we can try and determine where to focus our efforts, this will be specifically beneficial if you are a local Bathurst business.
This is the major emerging trend and it is going to keep improving in significance. This means that if you are anBathurst business and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging pattern that local Bathurst searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Bathurst.
Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Bathurst business. 1– you need to be focusing on growing trends, and make sure you have the ability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.
Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who link or sign up to the Beacon. This means that people at your Bathurst store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same could be done for your local business in Bathurst. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to integrate a similar idea into you own strategy.
My concluding pieces of parting suggestions– and these are things that you can do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Bathurst level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Bathurst businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au