An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a magical creature with incredible powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be considerably complicated and time-consuming. However, it is a pivotal ingredient of any online marketing plan and will virtually make or break a firm in some markets. Many industry experts consider SEO to be among the most useful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and income.
It’s very difficult to keep up to date with SEO best practices and standards since they change regularly, so it’s often recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content regularly is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is consistently being added and search engines love spotting new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re looking for. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially concise descriptions of the content of the web page. Though meta descriptions don’t exclusively alter ranking algorithms, they are still essential as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to fret about it!
Conversely, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Bathurst on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbathurst.com.au