Google AdWords Management Bathurst – Do people actually notice your ads?
Google AdWords Management is a necessary part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the end results you are after.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain chance that it will produce some new business for them. If you are a business in Bathurst (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really fundamental ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – finding out about all functions.
There are in fact 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Bathurst business then chances are that you would have been urged at the start of registering AdWords to run a project through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I want you to find the regular AdWords and start using that because it is far more dynamic and has amazing features like more precise targeting so you can reach your Bathurst consumers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just looking for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.
$5 will never ever see any real results– and not just since results cost more, but because you have to have a bigger project in order to actually see the successful aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should think about how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t know that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at the very least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you misleading assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Bathurst, and I have worked in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to search for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBathurst.com.au.