SEO Tactics To Abandon in 2018
In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to utilise online strategies and techniques that escalate their visibility to customers that are actively looking for their services or products. Search Engines are without doubt the most influential programs that will have a bearing on your online exposure, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will grow your exposure and conversion rates, or if used incorrectly, can tarnish your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prominent SEO techniques from 5 years ago may result in your website being penalised today.
Rather than exploring the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the creation of SEO, and its success as an SEO technique has progressed dramatically ever since. While link building continues to be amongst the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking signal given that links are a public promotion which corresponds with valued information on a website.
Aggressive link building arises where links are acquired in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that lots of individuals still regard to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays a considerable role in SEO, so it’s important not only to detect any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a productive SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s important to keep up with these changes to prosper in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Bathurst on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbathurst.com.au