SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Bathurst business really strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is inundated with small businesses, like yours in Bathurst, that just try to get some awareness, but annoy people instead. Every online marketer, Local business or even just internet user would delight to have that one post or video go viral and let the Social Media Machine just create free marketing – but the truth is it is a lottery, and the very best plan that everybody can stick to is to make regularly quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you should bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing place, and so you need to make sure you reach people when it is going to be most reliable. This means every thing must be relevant to you, your company, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see greater response.
Content is not just words.
bear in mind that when we discuss content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these words in mind when generating content. If you can continuously make posts that typify one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are unsure on what your online or local Bathurst target market will consider as quality, then among the simplest ways to figure it out is to undertake some research. Take a look at your rivals or at other areas around your market to see what other company’s in Bathurst post and what kind of interaction they get. You shouldn’t be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it though, one of the easiest ways to know what your Viewers will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be amazed by what you discover. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au