The Battle of the Brands
Your Website SEO Strategy in Bathurst is still very much about keywords, but there certainly is one concern that some providers face when they try to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year stressing about one specific keyword that, regardless of what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Bathurst, it would be excellent if for anyone that searches for ‘Yamaha’ in Bathurst your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Just remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au