What Are The Leading Organic SEO Ranking Factors For A Website?
If you’ve just put together your first website and you’re interested in the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools because it helps you to get your message in front of potential consumers that are directly searching for your products.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formulated equally, so you can address the most important variables that will have the best impact on your SERP listings.
It is vital to understand that the weight of each variable is adjusted with time, so Google will place more importance on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great priority is put on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google looks for new ways to assess websites, but for the time being, link building is still the best indication of relevance and authority.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a significant shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain that your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical variables that will drastically determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously changing, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Bathurst by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbathurst.com.au