Why You Should Have A WordPress Site

Why You Should Have A WordPress Site

So, you’ve got a terrific business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when designing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is remarkably user-friendly so you don’t need to be an expert HTML coder to produce a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any sort of website you like. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the online community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will systematically adapt the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is of utmost importance so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Don’t forget, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only install credible plugins from trusted providers.

 

As you can see, WordPress has a range of superb features that simply make it the best website platform on the market. Even though there are numerous other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop a practical and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Bathurst on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbathurst.com.au

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